Avanti Production Book 03magnitude2015
During the last sevearal years, William Brown of Avanti Production Group has become a dominant force in the nightlife of events. He has catalog his productions in a production book to showcase the events he has created and designed with the djs, the producer, the Lasers, and the event photography & video director.
The field of his Production brings together life & love to major on art and designs and provides the first introduction to the production book of a cultural field that situates artistic works within the social conditions of their production, circulation, and consumption.
"We love what we do"
Mr Brown develops a highly original approach to the study of design and artistic works, addressing many of the key issues that have preoccupied the events and criticism in the last twentieth century: aesthetic value and, quality and creativity to create free, the institutional frameworks of a design practice, the event role of artists and designers, and structures of literary and artistic authority. and not just a button pusher.
Mr Brown elaborates a theory of the cultural field which situates artistic works within the social conditions of their production/s, circulation, and consumption. He examines the individuals and institutions involved in making a amazing production & designs. the products what they are: not only the production designers but artists, but also the producers, critics, vendors, Lasers, photography, and visuals. He analyzes the creative structure of the design field itself as well as its position where trusses, lighting and video projectors are located for the creative flow.
The aesthetic revolution of creative designs, (outside the box thinking) the historical creation of the pure gaze, and the relationship between art and designs.